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LIJEBU (ODUN OBA) IN ILE-OLUJI: THE ROLE OF YOUTH AND SOCIAL MEDIA
By Adedokun A. Adeyonu
The Lijebu Festival, popularly known as Odun Oba, is a cherished tradition of the people of Ile-Oluji in Ondo State. Rooted in the heritage of the Jegun, the paramount ruler of the kingdom, the festival celebrates kingship, identity, and unity. For generations, it has brought people together in joy, thanksgiving, and renewal.
In the past, the festival was an occasion for the Jegun to appear in royal regalia, honour the ancestors, and receive the loyalty of his people. Today, it combines customs, prayers, drumming, music, and colourful displays that showcase the beauty and pride of Ile-Oluji.
As society changes, the role of young people in sustaining this heritage has become vital. They bridge tradition and modernity, using creativity and technology to give Odun Oba a global voice. On social media platforms like Facebook, Instagram, WhatsApp, TikTok, and X (Twitter), youth generate excitement leading up to the festival. They share its history, post throwback pictures and videos, create countdowns, and send invitations that reach indigenes and friends worldwide.
Through their efforts, the festival becomes a global event connecting the community at home with the diaspora. During the festival, the energy of the youth is evident everywhere. They livestream processions and performances, take photographs and videos, and explain rituals to wider audiences online.
With creativity, they transform raw footage into engaging clips that spread across social media, ensuring those far away feel part of the celebration. They act as cultural storytellers, preserving heritage while making it accessible to the modern world.
After the festival, young people archive photos, videos, and oral interviews to preserve memories. They publish reflections, share albums, and gather feedback, ensuring the festival lives on in conversations long after the drums have gone silent.
This continuity gives Odun Oba a lasting presence, branding it as a heritage festival of global significance. The partnership between elders and youth is at the heart of this success. While elders safeguard traditions, youth project them to the world using modern tools.
This year’s Odun Oba promises to be special. The 2025 celebration takes place on Sunday, September 7, 2025, in Ile-Oluji, as announced by His Imperial Majesty, Oba (Dr.) Oluwole Olufaderin Adetimehin. It’s an opportunity for unity, pride, and renewal.
All sons and daughters of Ile-Oluji, friends, associates, and well-wishers are warmly invited to celebrate together. It’s a call to come home, honor heritage, and showcase Ile-Oluji’s glory to the world.
Engr. Adedokun A. Adeyonu is the
President, Oijefon Youth Council
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